Cross-channel made easy
Move beyond single-platform performance dashboards, without the trouble
Tableau
Tableau like you’ve never seen it before
Give your workbooks a boost with structured data
Say goodbye to messy custom groupings and calculations
All the cross-platform insights, none of the code
Effortlessly map and build cross-platform models without any SQL
Flexibly define all the custom metrics and dimensions you need
Push your newly structured models seamlessly into a Tableau workbook
Cross-channel made easy
Your business logic, out of sight
Escape the headache of tracking custom grouping and metric configs
Arm your charts with context
Visualize benchmarks and goals like never before
Tyler DiNapoli, President of Marketing at Bleecker Street
“Certain social platforms hadn’t performed for us on the last few titles or provided us with false positives. Unfortunately, we didn’t know they weren’t performing or that the perceived audience was solely interested in the content portion, until it was too late. With Panoramic, we see shifts right away and immediately adjust spend, targeting, and creative as needed.”
Regan Przybyl, SVP, Digital Media at UAR
“Implementing Panoramic led to an almost immediate leveling up of our day-to-day business, because we had the tools to speak the same language, work on the same platform and see the same data in real time.”
Data Modeling
Code-free cleaning and shaping of your raw, fragmented data
Data Mapping
Easily join sources and map terms to create one universal data language
Data Definition
Define custom terms in one place while integrating with your existing B.I. tools
Dynamic Benchmarking
Out-of-the-box historical comparisons, or create benchmarks for instant context
Goal Setting
Set it and forget it alerts let you automatically monitor key performance metrics
Automated Insight
Dig deeper into the "why" with quick takeaways on your campaign performance
Frequently Asked Questions
Why do I need a data transformation solution?
B.I. tools like Tableau are usually great for visualizing your data, but often they do not have the capabilities to easily transform your data, consisting of cleaning up poorly named fields, grouping common entities together, combining data from different sources, and more. Panoramic makes it easy to organize and model your data so that clean, accurate data can be visualized in your B.I. tool.
How do you integrate with Tableau?
We have built specific connectors for Tableau as well as other popular visualization tools on the market. Within Panoramic, you can structure your queried data then visualize it in Tableau simply by copying and directly pasting a unique link provided by Panoramic.
How does Panoramic work?
Panoramic integrates with your cloud data warehouse and data pipeline to dynamically map, model, clean, organize, and transform your data to surface key business metrics. Panoramic saves engineers, analysts, and marketers a ton of time that was typically spent writing custom SQL queries or running one-off reports.
What can I do in Panoramic that I can't do in my visualization tool?
Within Panoramic, you can connect to multiple data sources, clean and prep your data, combine, structure and calculate key business metrics then securely apply any proprietary benchmarks. Within your B.I. tool, you can directly choose your visuals, chart type, colors, or add images to charts.
Do I need a visualization tool to use Panoramic?
No, you don’t need to. Panoramic has lightweight visualizations like tables, line charts, bar graphs, pie charts, and more that easily visualize your newly structured data to embed within reports or simply to gain insights. For more advanced visualizations or animations, however, we suggest using a visualization tool like Tableau.
Do I need to be a marketer to use Panoramic?
Panoramic was built with the marketer and analyst in mind, however our data transformation solution works for anyone who needs to map and model a large volume of reporting data, without writing a line of code. Please contact our Sales team at [email protected] or request a demo to learn more.