Cross-channel made easy
Move beyond single-platform performance dashboards, without the trouble
Give your workbooks a boost with structured data
All the cross-platform insights, none of the code
Effortlessly map and build cross-platform models without any SQL
Flexibly define all the custom metrics and dimensions you need
Push your newly structured models seamlessly into a Tableau workbook
Move beyond single-platform performance dashboards, without the trouble
Escape the headache of tracking custom grouping and metric configs
Visualize benchmarks and goals like never before
Tyler DiNapoli, President of Marketing at Bleecker Street
“Certain social platforms hadn’t performed for us on the last few titles or provided us with false positives. Unfortunately, we didn’t know they weren’t performing or that the perceived audience was solely interested in the content portion, until it was too late. With Panoramic, we see shifts right away and immediately adjust spend, targeting, and creative as needed.”
Regan Przybyl, SVP, Digital Media at UAR
“Implementing Panoramic led to an almost immediate leveling up of our day-to-day business, because we had the tools to speak the same language, work on the same platform and see the same data in real time.”
Code-free cleaning and shaping of your raw, fragmented data
Easily join sources and map terms to create one universal data language
Define custom terms in one place while integrating with your existing B.I. tools
Out-of-the-box historical comparisons, or create benchmarks for instant context
Set it and forget it alerts let you automatically monitor key performance metrics
Dig deeper into the "why" with quick takeaways on your campaign performance
B.I. tools like Tableau are usually great for visualizing your data, but often they do not have the capabilities to easily transform your data, consisting of cleaning up poorly named fields, grouping common entities together, combining data from different sources, and more. Panoramic makes it easy to organize and model your data so that clean, accurate data can be visualized in your B.I. tool.
We have built specific connectors for Tableau as well as other popular visualization tools on the market. Within Panoramic, you can structure your queried data then visualize it in Tableau simply by copying and directly pasting a unique link provided by Panoramic.
Panoramic integrates with your cloud data warehouse and data pipeline to dynamically map, model, clean, organize, and transform your data to surface key business metrics. Panoramic saves engineers, analysts, and marketers a ton of time that was typically spent writing custom SQL queries or running one-off reports.
Within Panoramic, you can connect to multiple data sources, clean and prep your data, combine, structure and calculate key business metrics then securely apply any proprietary benchmarks. Within your B.I. tool, you can directly choose your visuals, chart type, colors, or add images to charts.
No, you don’t need to. Panoramic has lightweight visualizations like tables, line charts, bar graphs, pie charts, and more that easily visualize your newly structured data to embed within reports or simply to gain insights. For more advanced visualizations or animations, however, we suggest using a visualization tool like Tableau.
Panoramic was built with the marketer and analyst in mind, however our data transformation solution works for anyone who needs to map and model a large volume of reporting data, without writing a line of code. Please contact our Sales team at [email protected] or request a demo to learn more.