VentureBeat Exclusive: Panoramic raises $35 million to unify and model marketing data
KYLE WIGGERS @KYLE_L_WIGGERS SEPTEMBER 12, 2019
Several years ago, a trio of entrepreneurs, Peter Muzzonigro, Johnny Wong, and Bryan Baum — the last of whom sold his first two companies (Blue Vision Labs and Represent.com) for over $100 million each — set out to tackle an enduring dilemma: how best to unify disparate marketing toolsets and analytics data without disrupting existing workflows. After spending the better part of months developing a solution — Panoramic — and quietly launching it in 2018, they embarked on an ambitious customer acquisition strategy, which netted them the business of brands including Sweetgreen, Sony Home Entertainment, TruConnect, MGM, Blumhouse Productions, and Cha Cha Matcha. Now, with fresh funding in the bank from growth equity investors, they’re gearing up for growth globally.
Panoramic today emerged from stealth with $35 million in funding from TPG Growth’s Affinity Group and others, which Muzzonigro said will be used to grow existing markets (chiefly entertainment, ecommerce, technology, quick-service restaurants, and digital media agencies), deepen brand and agency partnerships, and invest in AI-powered solutions designed for marketing analytics. “Marketers were expected to map and model their own data — effectively needing to understand how to code to understand the value of their data,” said Muzzonigro. “Panoramic solves that problem by providing marketers with a specially built platform that requires no coding and allows time-to-value to occur in days or weeks versus months.”
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